Survival of the Hardest in the Computer Games Industry

The world has never been the same for the music industry since Apple launched iTunes. So what happened? Why are all retail music shops folding like laptops at 5pm ? After all, their products are all boxed and cool and should be able to compete with the music download industry.

Well, one of the reasons could be how easy it is to use iTunes. It is easy to have all your music stored on your mac or pc and then play it from your iPhone, iPod or directly on your computer. But Apple’s hosting strategy may be a significant part of the reason as well. With servers located in low taxed countries one could argue they have an unfair advantage over the local players in the countries.

So what happens next? Will Apple begin to control the gaming market in the same way as they do the music market? With the iPad launched, I think the games industry should begin to consider what to do next - at least the hardware producing players like SONY with PlayStation 3, Nintendo with Nintendo Wii and Microsoft with the Xbox 360.

So how will the computer games industry be able to endure
First of all; the computer games industry will survive - it’s the most growing part of the entertainment industry, when you consider both games for pc and mac, games for consoles, games for handheld, games for mobile phones and also free online games.

But how will today’s players then be able to survive in retail stores and not face the same faith as the music business ? One of the things we have seen during the past 3-4 years is using more hardware for the gameplay . Take for instance Rock Band from Harmonics, Guitar Hero - now Band Hero - from Activision-Blizzard, Wii Fit from Nintendo to mention the big sellers, but also products like Rapala We Fish, High School Musical , Singstar, Buzz and a lot of other games where you need some additional hardware to play the game. This is not - and will never be - downloadable content , so maybe this will be the retailers’ way to survive the online threat .

So if the games industry want their products in the retail stores, they need to think in terms of hardware and not only software - and at the same time, if the retail stores want to continue selling games, they need to focus on the games that include some kind of hardware and gaming accessories as such.

It will be very exciting to follow the gaming industry in the coming years - maybe we will be spectators of a real massacre.

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Survival of the Hardest in the Computer Games Industry

The world has never been the same for the music industry since Apple launched iTunes. So what happened? Why are all retail music shops folding like laptops at 5pm ? After all, their products are all boxed and cool and should be able to compete with the music download industry.

Well, one of the reasons could be how easy it is to use iTunes. It is easy to have all your music stored on your mac or pc and then play it from your iPhone, iPod or directly on your computer. But Apple’s hosting strategy may be a significant part of the reason as well. With servers located in low taxed countries one could argue they have an unfair advantage over the local players in the countries.

So what happens next? Will Apple begin to control the gaming market in the same way as they do the music market? With the iPad launched, I think the games industry should begin to consider what to do next - at least the hardware producing players like SONY with PlayStation 3, Nintendo with Nintendo Wii and Microsoft with the Xbox 360.

So how will the computer games industry be able to endure
First of all; the computer games industry will survive - it’s the most growing part of the entertainment industry, when you consider both games for pc and mac, games for consoles, games for handheld, games for mobile phones and also free online games.

But how will today’s players then be able to survive in retail stores and not face the same faith as the music business ? One of the things we have seen during the past 3-4 years is using more hardware for the gameplay . Take for instance Rock Band from Harmonics, Guitar Hero - now Band Hero - from Activision-Blizzard, Wii Fit from Nintendo to mention the big sellers, but also products like Rapala We Fish, High School Musical , Singstar, Buzz and a lot of other games where you need some additional hardware to play the game. This is not - and will never be - downloadable content , so maybe this will be the retailers’ way to survive the online threat .

So if the games industry want their products in the retail stores, they need to think in terms of hardware and not only software - and at the same time, if the retail stores want to continue selling games, they need to focus on the games that include some kind of hardware and gaming accessories as such.

It will be very exciting to follow the gaming industry in the coming years - maybe we will be spectators of a real massacre.

Share and Enjoy:
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  • MisterWong
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  • Propeller
  • description
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  • Yahoo! Buzz
  • YahooMyWeb
  • Yigg

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Survival of the Hardest in the Computer Games Industry

The world has never been the same for the music industry since Apple launched iTunes. So what happened? Why are all retail music shops folding like laptops at 5pm ? After all, their products are all boxed and cool and should be able to compete with the music download industry.

Well, one of the reasons could be how easy it is to use iTunes. It is easy to have all your music stored on your mac or pc and then play it from your iPhone, iPod or directly on your computer. But Apple’s hosting strategy may be a significant part of the reason as well. With servers located in low taxed countries one could argue they have an unfair advantage over the local players in the countries.

So what happens next? Will Apple begin to control the gaming market in the same way as they do the music market? With the iPad launched, I think the games industry should begin to consider what to do next - at least the hardware producing players like SONY with PlayStation 3, Nintendo with Nintendo Wii and Microsoft with the Xbox 360.

So how will the computer games industry be able to endure
First of all; the computer games industry will survive - it’s the most growing part of the entertainment industry, when you consider both games for pc and mac, games for consoles, games for handheld, games for mobile phones and also free online games.

But how will today’s players then be able to survive in retail stores and not face the same faith as the music business ? One of the things we have seen during the past 3-4 years is using more hardware for the gameplay . Take for instance Rock Band from Harmonics, Guitar Hero - now Band Hero - from Activision-Blizzard, Wii Fit from Nintendo to mention the big sellers, but also products like Rapala We Fish, High School Musical , Singstar, Buzz and a lot of other games where you need some additional hardware to play the game. This is not - and will never be - downloadable content , so maybe this will be the retailers’ way to survive the online threat .

So if the games industry want their products in the retail stores, they need to think in terms of hardware and not only software - and at the same time, if the retail stores want to continue selling games, they need to focus on the games that include some kind of hardware and gaming accessories as such.

It will be very exciting to follow the gaming industry in the coming years - maybe we will be spectators of a real massacre.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • BlinkList
  • De.lirio.us
  • Faves
  • Furl
  • LinkaGoGo
  • Linkter
  • Live
  • Ma.gnolia
  • MisterWong
  • Netvibes
  • Netvouz
  • NewsVine
  • Propeller
  • description
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • YahooMyWeb
  • Yigg

No Comments